13.11.16
ADVERTISING AGENCY MARKETING MANAGEMENT

ADVERTISING AGENCY MARKETING MANAGEMENT

 

The goal of this article is to defie the nature, specifi features and factors pertaining to the advertising agency marketing management. One of the tools is the use of non-standard approaches to management of advertising agencies, which under certain conditions makes it possible to improve the situation and to bring the agency to a new higher level as well as to improve the effiency of its functioning in the conditions of transformational economy of Ukraine.

Download


back to list